We take a holistic approach to the development and selection of our active ingredients. Building on 100 years of experience informed by the latest knowledge and expertise, we develop formulations with ingredients of natural origin which are effective, high-quality and innovative.
Before we select a new extract for a product series, we conduct in-depth research on the properties of both the extract itself and the plant that it comes from. For example, for one of our moisturizers, we studied the prickly pear. Can this plant’s amazing properties support the skin? How does it retain moisture? How can it share these qualities with the skin?
In Weleda NATRUE-certified natural personal care products, we combine specific active ingredients – such as plant extracts, essential oils and seed oils – to optimally meet the skin’s needs. And we go even further: together with the research institute at the Goetheanum in Switzerland, we investigate how the properties of plants are related to human beings, asking questions such as: Which plant species can support the skin condition of people who are more sensitive? Why are certain parts of a plant particularly suitable for use in a nourishing cream to improve the appearance of uneven skin texture?