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Imagine a brand so in tune with nature, it harvests its ingredients in alignment with the moon and stars. Imagine a brand that has studied plants for 100 years. In Switzerland 1921, Weleda was founded on the belief that people are part of nature, grounded in a commitment to carefully orchestrate formulas that work with the body’s rhythms to awaken skin’s natural functions. Weleda is still creating those products today, that recognize the power of the natural world to balance mind, body and spirit allowing your beauty to shine through.
Not unlike today’s start-up culture, Austrian philosopher Dr. Rudolf Steiner, Dutch doctor Ita Wegman (one of Europe’s first Female medical doctors) and German chemist and pharmacist Oskar Schmiedel collaborated with a small and enthusiastic team of scientists. In 1921, they created the first synergistic products orchestrated to reconnect the body with its natural rhythms.
NATRUE and Weleda share a common mission: to create natural products with exceptionally high standards of quality you can trust. Our NATRUE certified face, baby, body, hair and oral care products are produced using sustainable production processes and environmentally friendly practices.
For the most active ingredients, they planted the first biodynamic gardens, biodynamic agriculture means that farming, seed production and landscape maintenance follow the rhythms of nature and the earth.
Today, Weleda has partnerships and offices around the globe.
Despite our success, Weleda is a people-and-planet over profits brand. We still cultivate our own biodynamic gardens and work in fair trade agreements with small farmers and gardeners to source the best raw materials.
We still strive to make the best non-toxic, cruelty-free, paraben-free, GMO-free, phthalates-free and synthetic fragrance-free products available in the marketplace.
Commitment to Quality
We believe nature offers the best solutions to every beauty and wellness need. Our products are free from synthetic compounds or toxic chemicals. Instead, we use flower, fruit and root extracts, minerals and essential oils, each one carefully selected and orchestrated to work with your body’s own systems.