Our Values

We believe the life force of plants and the essence of nature help balance all of us into harmony. We believe that when we are in balance, our skin glows, our eyes shine, and our vitality returns. From infancy to adulthood, we believe that beauty lies in that balance. We see beauty in the soil, flowers, plants and the fair-trade partnerships we build that honor the human spirit and respect the natural world. And, of course, we see it in you. Our purpose is to cultivate beauty. We are committed to supporting your overall wellbeing and beauty, and that of every living being. We strive for each of us to be empowered to cultivate beauty in the world, for ourselves, for our children and the future of our planet.

Our Seven Principles

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1. Fair Treatment

Since 1921, Weleda proved that transparency and honest communication works with customers, partners and suppliers. Our integrity is our foundation worldwide. We are committed to fair trade agreements with our farmers, gardeners and other suppliers. The result is lasting, reliable relationships with everyone we touch.

2. Employees as Partners

We have deep gratitude for the people who work for us at every level. Weleda employees own their roles. Their hands-on experience gives them insight into decision-making, operating processes and structures as well as innovation and business advances.

3. Integrity and Quality

The raw plant, flower and fruit materials for Weleda products are carefully cultivated and harvested in order to preserve their full effects. Our holistic products are cruelty-free in accordance with NATRUE standards, non-toxic, paraben-free, synthetic fragrance-free, SLS-free and GMO-free. We believe the Earth is a living organism, as connected to the cosmos as it is to us. Our philosophy, rooted in anthroposophy, honors human beings and nature. That reverence drives us to create the highest quality products possible. Our mission is to give everyone the experience of extraordinary wellbeing.

We see beauty in the soil, flowers, plants and the fair-trade partnerships we build that honor the human spirit and respect the natural world.
And, of course, we see it in you.

4. Science and Spirit meet in our Research and Development

For Weleda, the human family is the center of our work. Integrating science and philosophy, we research and develop innovative, groundbreaking products and beneficial approaches.

5. Sustainability

The earth’s resources are limited. Our planet requires protection, for humans, nature and all living beings. Our responsibility is serious. We set demanding environmental standards. To us, sustainability means protecting the environment, biodiversity and the lives of our farmers and gardeners and their families, as well as conserving natural resources.

6. Ethical and Value-Creating Business Practices

Since our founding, we dedicated ourselves to human development, restoration of health, need for physical wellbeing and a balanced way of life. This vision determines Weleda’s business orientation and is the guiding light and driving force of all our actions. In every encounter, Weleda participates in cultural initiatives that empower people from our customers to our suppliers and investors.


7. Cultural Diversity

The Weleda Group embraces cultural and racial diversity as inspiring, powerful and necessary to our evolution. Historically, Weleda grew from separate entrepreneurial initiatives unifying into a corporate group. Today, our reach spreads around the world but our ethical and quality standards, strategies and policies are binding for the entire Weleda Group.